Founded in 2013 by Elizabeth Gaynes, Strangelove NYC (previously known as ERH1012) focuses on the production of truly artisanal perfumes. Crafted by hand in small batches, these oil-based fragrances are absorbed slowly into the skin. Their special alchemy creates a more enduring and deeply personal effect. Elizabeth is also co-founder of GaiaOne, a company changing the way raw materials are sourced for fragrances. In partnership with Givaudan, one of the world’s leading fragrance development companies, it is collaborating with a 600-acre plantation in Borneo dedicated to growing organic crops for essential oils. These plantations work to promote sustainable and transparent practices that help safeguard the region’s unique ecosystem.
